10DLC registration for salons and spas
Salons and spas text for two very different reasons: booking reminders and promotions. Carriers treat those differently, and getting that split right is what gets you approved.
Get cleared to send SMS →A salon's texts fall into two buckets. Reminders ('you're booked Friday at 3') are transactional and easy to register. Promotions ('20% off color this week') are marketing, and marketing has stricter consent rules. Mixing them under one vague opt-in is the classic salon rejection.
What salons and spas text customers about
- Booking confirmations and reminders
- Waitlist and cancellation openings
- Promotions, packages, and seasonal offers (marketing)
- Rebooking nudges and loyalty rewards
Compliant sample messages
Illustrative templates. Each names the brand, matches the use case, and shows opt-out.
How salons and spas collect opt-in
Collect consent at booking and at the front desk. If you send promotions, the opt-in has to say so explicitly, for example a checkbox that reads 'Text me reminders and offers,' not just 'reminders.' Marketing consent cannot be hidden or assumed.
Watch out
If you send promotions, register a marketing use case and make the opt-in mention offers. Sending promos on a consent that only covered reminders is a mismatch, and it is one of the most common reasons salon campaigns get rejected.
Common questions
Do salons need 10DLC for appointment texts?
Yes. Any texting from a standard number requires 10DLC. Booking reminders are a standard use case and register easily.
Can I text promotions to my salon clients?
Yes, but promotions are marketing, which needs explicit marketing consent at opt-in. Register a marketing use case and make sure clients agreed to receive offers, not just reminders.
Why did my salon's campaign get rejected?
Most often because the opt-in described reminders but the sample messages were promotional, a consent-to-use-case mismatch. Align what you collect consent for with what you actually send.