10DLC guides
10DLC, in plain English
Straight answers to the questions small businesses actually ask before they register to text customers.
What is 10DLC?
10DLC is the system US carriers use to approve business text messaging. If you send SMS to customers from a normal phone number, you have to register. Here is what it is and how it works.
Read the guide →Do I need an EIN to register for 10DLC?
Short answer: no, but it changes how you register and how many messages you can send. Here is the difference between the EIN path and the sole proprietor path.
Read the guide →10DLC brand vs campaign: what's the difference?
Registration has two parts and people mix them up. Your brand is who you are. Your campaign is what you send. Here is how they fit together.
Read the guide →How long does 10DLC registration take?
Brand registration is often instant. Campaign approval ranges from minutes to a couple of weeks. The thing that really costs you time is a rejection. Here is the realistic timeline.
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