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When the rules change, you'll know.

10DLC and A2P rules move often, and a campaign that passed last year can fall out of compliance without you touching it. We track the changes that matter and pull you back to update before a carrier does it for you.

Get notified when a rule affects you

One email when a change affects businesses like yours. No noise.

Recent updates

  1. Throughput & limitsHeads up

    Sole proprietor campaigns have stricter limits

    Registrations without an EIN run on the sole proprietor path: lower daily throughput and tighter content rules. If your volume has grown, getting an EIN and re-registering as a standard brand is often worth it.

    Affects: Sole proprietor registrationsCheck my registration →
  2. Throughput & limitsHeads up

    Daily throughput is tiered by your brand trust score

    How many messages you can send per day is set by your brand vetting / trust tier, not a flat number. Unvetted brands get the lowest limits. If you are hitting message caps, brand vetting is usually the lever — not a new campaign.

    Affects: All registered businessesCheck my registration →
  3. Opt-in & consentAction may be needed

    Opt-in evidence must stay current and verifiable

    Carriers can re-review a live campaign. If your opt-in flow changed — a new form, a moved checkbox, a reworded CTA — your consent screenshots on file may no longer match, which is the #1 cause of suspension. Re-capture and re-check whenever your sign-up changes.

    Affects: All registered businessesCheck my registration →
  4. Message contentHeads upEffective November 1, 2025

    T-Mobile pass-through fines for violations

    T-Mobile is reportedly now directly passing through fines of $500–$10,000 to brands for SHAFT (sex, hate, alcohol, firearms, tobacco), phishing, and other non-compliant content violations sent over 10DLC.

    Affects: All registered businessesCheck my registration →
  5. Brand registrationAction may be neededEffective August 1, 2025

    AT&T fully blocks unregistered 10DLC traffic

    AT&T has ended grace periods and now blocks 100% of A2P traffic from numbers/campaigns lacking proper TCR registration, meaning any unregistered sender's messages will not be delivered on AT&T's network.

    Affects: All registered businessesCheck my registration →

These updates are curated for general guidance and are informational only, not legal advice. Carriers and TCR set the rules and make the final decision. Review anything material with your own counsel or provider.