Decode a 10DLC rejection · Critical
Your rejection said something like this
“The opt-in workflow / call-to-action is not clearly described”
A rejection worded like this means the reviewer could not see how your customers agree to be texted. They need the exact opt-in described — where it happens and what the customer does to consent — not just a statement that you have their number.
What this maps to
A rejection worded like that is the known 10DLC reason Opt-in / consent not described. The #1 rejection cause. The campaign must describe exactly how end users consent to receive messages, and the consent must be verifiable.
The fix
Describe the opt-in method in detail (web form, keyword, point of sale, paper form) and capture a screenshot of the exact CTA. Consent must be explicit and not bundled with other terms.
Other ways this rejection is worded
Providers, TCR and the carriers phrase the same reason differently. If yours read more like one of these, it still maps to Opt-in / consent not described:
- “Opt-in consent is not clearly described and could not be verified”
- “Message flow does not clearly describe how consumers opt in”
- “Consent / opt-in not provided or not verifiable”
- “Call-to-action (CTA) is missing or incomplete”
Common questions
What does the 10DLC rejection "The opt-in workflow / call-to-action is not clearly described" mean?
A rejection worded like this means the reviewer could not see how your customers agree to be texted. They need the exact opt-in described — where it happens and what the customer does to consent — not just a statement that you have their number. It maps to the known rejection reason "Opt-in / consent not described". The fix: Describe the opt-in method in detail (web form, keyword, point of sale, paper form) and capture a screenshot of the exact CTA. Consent must be explicit and not bundled with other terms.
What counts as verifiable opt-in for 10DLC?
A deliberate customer action to agree to texts, collected at a specific, describable place (a web form checkbox, a text-in keyword, a point-of-sale prompt, or a signed paper form), with the consent language visible and not bundled with a purchase. You should be able to show a screenshot of that moment.