Decode a 10DLC rejection · Critical
Your rejection said something like this
“Sample messages do not match the campaign use case or description”
This means the story is not consistent: the use case you declared, the opt-in a customer saw, and the sample messages you submitted describe different things. Reviewers reject when the samples imply messages the customer never consented to.
What this maps to
A rejection worded like that is the known 10DLC reason Opt-in language does not match the use case. Sample messages or call-to-action describe a message type the campaign did not register for (e.g. marketing content on a 'customer care' campaign).
The fix
Make the CTA, the declared use case, and the sample messages describe the same thing. If you send marketing, register a marketing campaign and say so at opt-in.
Other ways this rejection is worded
Providers, TCR and the carriers phrase the same reason differently. If yours read more like one of these, it still maps to Opt-in language does not match the use case:
- “Sample messages do not match the declared use case”
- “Content is not consistent with the stated use case”
- “Campaign description and sample messages are inconsistent”
- “Sample messages are not relevant to the opt-in”
Common questions
What does the 10DLC rejection "Sample messages do not match the campaign use case or description" mean?
This means the story is not consistent: the use case you declared, the opt-in a customer saw, and the sample messages you submitted describe different things. Reviewers reject when the samples imply messages the customer never consented to. It maps to the known rejection reason "Opt-in language does not match the use case". The fix: Make the CTA, the declared use case, and the sample messages describe the same thing. If you send marketing, register a marketing campaign and say so at opt-in.
Can one 10DLC campaign cover reminders and marketing?
Not under one generic opt-in. Reminders and marketing are different consent types. If you send marketing, the opt-in has to say so and you generally register a marketing use case, separate from a transactional reminders campaign.