Decode a 10DLC rejection · Critical
Your rejection said something like this
“Sample messages do not include opt-out (STOP) language”
This means none of your submitted samples show a recipient how to stop messages. At least one sample — usually the first/welcome message — needs visible opt-out language like 'Reply STOP to opt out'.
What this maps to
A rejection worded like that is the known 10DLC reason Sample messages missing opt-out language. At least one sample (typically the first/initial message) must show how recipients stop messages.
The fix
Include 'Reply STOP to opt out' (or 'Text STOP to unsubscribe') in at least one sample message.
Other ways this rejection is worded
Providers, TCR and the carriers phrase the same reason differently. If yours read more like one of these, it still maps to Sample messages missing opt-out language:
- “No opt-out instructions present in sample messages”
- “At least one sample must show how to unsubscribe”
Common questions
What does the 10DLC rejection "Sample messages do not include opt-out (STOP) language" mean?
This means none of your submitted samples show a recipient how to stop messages. At least one sample — usually the first/welcome message — needs visible opt-out language like 'Reply STOP to opt out'. It maps to the known rejection reason "Sample messages missing opt-out language". The fix: Include 'Reply STOP to opt out' (or 'Text STOP to unsubscribe') in at least one sample message.
Does every 10DLC sample message need STOP language?
No, but at least one does, typically the first or welcome message. Reviewers want to see that opt-out is present and visible somewhere in your submitted samples.