10DLC by provider · Bandwidth · Critical
Bandwidth 10DLC rejected: Opt-in / consent not described
Your Bandwidth registration came back rejected and it points to opt-in / consent not described. Bandwidth did not make that call. Here is what the reason means and exactly how to fix it.
Bandwidth showed your A2P 10DLC campaign as rejected, and the reason maps to "Opt-in / consent not described". The part that trips people up: Bandwidth did not decide this. It submitted your brand and campaign to The Campaign Registry (TCR) and the carriers, they returned the rejection, and Bandwidth is relaying it back to you.
That is good news for the fix. Because "Opt-in / consent not described" is a carrier and TCR requirement rather than a Bandwidth rule, the correction is the same no matter which provider you registered through: The #1 rejection cause. The campaign must describe exactly how end users consent to receive messages, and the consent must be verifiable.
Where Bandwidth shows this rejection
Bandwidth shows brand and campaign registration status in its Dashboard (and via the Dashboard API), including the reason for a rejected registration. That reason comes from TCR or the carriers.
Bandwidth is the messenger, not the decider
As a direct carrier-connectivity provider, Bandwidth passes registry and carrier decisions straight through. Treat the rejection text as the carriers' words: it maps to one of the known 10DLC rejection reasons, and that is what you fix before resubmitting.
The fix
Describe the opt-in method in detail (web form, keyword, point of sale, paper form) and capture a screenshot of the exact CTA. Consent must be explicit and not bundled with other terms.
Same rejection, different provider?
The reason is identical no matter who you registered through.
Common questions
Did Bandwidth reject my 10DLC campaign for opt-in / consent not described?
No. Bandwidth submitted your campaign to The Campaign Registry and the carriers, who returned the rejection. Bandwidth relays the reason. You resolve the underlying issue and resubmit through Bandwidth. The fix here: Describe the opt-in method in detail (web form, keyword, point of sale, paper form) and capture a screenshot of the exact CTA. Consent must be explicit and not bundled with other terms.
What counts as verifiable opt-in for 10DLC?
A deliberate customer action to agree to texts, collected at a specific, describable place (a web form checkbox, a text-in keyword, a point-of-sale prompt, or a signed paper form), with the consent language visible and not bundled with a purchase. You should be able to show a screenshot of that moment.
How do I resubmit after a Bandwidth rejection?
Correct the issue, then resubmit the campaign for review through Bandwidth. Every resubmission is re-reviewed and re-review typically takes one to four weeks, so fix every problem before you resend rather than resubmitting to test it.