Decode a 10DLC rejection · Warning
Your rejection said something like this
“Brand trust score is insufficient for the requested throughput”
This is usually not a hard rejection but a throughput cap: an unvetted brand gets a low trust score and tight daily limits. Raising them means paying for standard brand vetting.
What this maps to
A rejection worded like that is the known 10DLC reason Low brand trust score / vetting needed for throughput. Unvetted brands get low daily message limits. High-volume use cases need external vetting.
The fix
If you need meaningful throughput, budget for standard brand vetting to raise the trust score and daily limits.
Other ways this rejection is worded
Providers, TCR and the carriers phrase the same reason differently. If yours read more like one of these, it still maps to Low brand trust score / vetting needed for throughput:
- “Campaign throughput limited by brand trust score”
- “External brand vetting required for this volume”
Common questions
What does the 10DLC rejection "Brand trust score is insufficient for the requested throughput" mean?
This is usually not a hard rejection but a throughput cap: an unvetted brand gets a low trust score and tight daily limits. Raising them means paying for standard brand vetting. It maps to the known rejection reason "Low brand trust score / vetting needed for throughput". The fix: If you need meaningful throughput, budget for standard brand vetting to raise the trust score and daily limits.
What is a 10DLC brand trust score?
A score assigned to your registered brand that determines your daily message throughput. Unvetted brands get a low score and tight limits; external vetting raises the score and the limits.