10DLC rejection reasons · Warning
Low brand trust score / vetting needed for throughput
An unvetted brand gets a low trust score and low daily message limits. If you need real throughput, this is what to address.
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Every registered brand gets a trust score, and that score drives how many messages you can send per day. A brand that has not gone through external vetting starts with a low score and tight throughput caps. This is not always a hard rejection, but businesses hit it when their campaign is approved yet they cannot send anywhere near the volume they expected, or when a high-volume use case is denied for lack of vetting.
Raising the score means standard brand vetting, a paid third-party check that verifies your business more thoroughly. For a business planning meaningful volume, marketing sends, or fast reminders across a large customer base, vetting is usually worth the cost because it unlocks materially higher daily limits. For a small, low-volume sender, the default limits may be fine and vetting is optional.
To fix it, budget for standard brand vetting if you need throughput, or right-size your expectations to the unvetted limits. This is an external step rather than a copy change, and Fix will flag it as such.
The fix
If you need meaningful throughput, budget for standard brand vetting to raise the trust score and daily limits.
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Common questions
What is a 10DLC brand trust score?
A score assigned to your registered brand that determines your daily message throughput. Unvetted brands get a low score and tight limits; external vetting raises the score and the limits.
Do I need brand vetting for 10DLC?
Only if you need higher throughput. High-volume or marketing senders usually should pay for standard vetting to raise their limits. Low-volume transactional senders can often live within the default unvetted caps.