Decode a 10DLC rejection · Critical
Your rejection said something like this
“EIN and legal company name do not match”
This is a brand-level (not campaign) rejection. The legal name you submitted does not match the EIN in IRS records exactly. A DBA, a marketing name, or a single-digit typo is enough to fail it.
What this maps to
A rejection worded like that is the known 10DLC reason Legal business name / EIN mismatch. Brand registration is rejected when the legal name and EIN do not match IRS records exactly.
The fix
Use the exact legal entity name tied to the EIN (as on the IRS CP-575 / tax records), not a DBA or marketing name.
Other ways this rejection is worded
Providers, TCR and the carriers phrase the same reason differently. If yours read more like one of these, it still maps to Legal business name / EIN mismatch:
- “Brand could not be verified”
- “Legal business name does not match IRS records”
- “Brand registration failed identity verification”
Common questions
What does the 10DLC rejection "EIN and legal company name do not match" mean?
This is a brand-level (not campaign) rejection. The legal name you submitted does not match the EIN in IRS records exactly. A DBA, a marketing name, or a single-digit typo is enough to fail it. It maps to the known rejection reason "Legal business name / EIN mismatch". The fix: Use the exact legal entity name tied to the EIN (as on the IRS CP-575 / tax records), not a DBA or marketing name.
Why does my 10DLC brand keep getting rejected for EIN?
Almost always because the legal business name does not match the EIN in IRS records exactly. Using a DBA or marketing name instead of the legal entity name, or a typo in the EIN, causes the mismatch.