Decode a 10DLC rejection · Critical
Your rejection said something like this
“Website is not functional or the opt-in was not found on the website”
This means a reviewer tried to load your site to verify the business and the opt-in, and could not. A parked, broken, login-walled, or under-construction site fails, as does a live site that does not host the consent form you described.
What this maps to
A rejection worded like that is the known 10DLC reason Website missing, dead, or under construction. Reviewers visit the brand website to verify the business is real and the opt-in exists. A dead or parked domain fails.
The fix
Ensure the website is live, describes the business, and (for web opt-in) hosts the consent form and privacy policy.
Other ways this rejection is worded
Providers, TCR and the carriers phrase the same reason differently. If yours read more like one of these, it still maps to Website missing, dead, or under construction:
- “Brand website is unreachable or under construction”
- “Could not access the website provided”
- “Website does not contain the opt-in / consent form”
Common questions
What does the 10DLC rejection "Website is not functional or the opt-in was not found on the website" mean?
This means a reviewer tried to load your site to verify the business and the opt-in, and could not. A parked, broken, login-walled, or under-construction site fails, as does a live site that does not host the consent form you described. It maps to the known rejection reason "Website missing, dead, or under construction". The fix: Ensure the website is live, describes the business, and (for web opt-in) hosts the consent form and privacy policy.
Do I need a website to register for 10DLC?
Effectively yes. Reviewers verify the business through its website, and a dead or parked domain is a rejection. It should be live, describe the business, and host your opt-in and privacy policy if you collect consent online.