10DLC rejection reasons · Critical
Website missing, dead, or under construction
Reviewers load your website to confirm the business is real. A dead, parked, or under-construction site is a rejection.
Not sure this is your reason? Paste your rejection into the free lookup →
Rejection said “Website is not functional or the opt-in was not found on the website”? Decode that exact wording →
Haven't submitted yet? Start your registration, the guided pre-submission flow →
Part of the 10DLC review is a manual check that your business actually exists, and the website is where reviewers look. If the domain is parked, returns an error, is still a template placeholder, or is behind a login, the reviewer cannot verify anything and rejects the campaign. This surprises businesses that registered before their site was finished.
The site needs to be live, describe what the business does, and match the brand name and details you registered. If you collect consent on the web, the opt-in form and the privacy policy both need to be reachable there. Even for keyword or point-of-sale opt-in, a real, working website that clearly represents your business goes a long way.
To fix it, get the website live and representative of your business before you resubmit. If the rest of your package also needs work, Fix will diagnose the whole rejection and rebuild the parts it can.
The fix
Ensure the website is live, describes the business, and (for web opt-in) hosts the consent form and privacy policy.
Paste your rejection and rebuild the package →Rejected on a specific provider?
Same reason, walked through for your provider's dashboard.
Common questions
Do I need a website to register for 10DLC?
Effectively yes. Reviewers verify the business through its website, and a dead or parked domain is a rejection. It should be live, describe the business, and host your opt-in and privacy policy if you collect consent online.
Can I use a social media page instead of a website?
It is risky. A proper website that matches your registered brand and hosts your consent and privacy details is what reviewers expect. A social profile alone often is not enough to verify the business.