10DLC by provider · Twilio · Critical
Twilio 10DLC rejected: Terms and conditions missing or not compliant
Your Twilio registration came back rejected and it points to terms and conditions missing or not compliant. Twilio did not make that call. Here is what the reason means and exactly how to fix it.
Twilio showed your A2P 10DLC campaign as rejected, and the reason maps to "Terms and conditions missing or not compliant". The part that trips people up: Twilio did not decide this. It submitted your brand and campaign to The Campaign Registry (TCR) and the carriers, they returned the rejection, and Twilio is relaying it back to you.
That is good news for the fix. Because "Terms and conditions missing or not compliant" is a carrier and TCR requirement rather than a Twilio rule, the correction is the same no matter which provider you registered through: Reviewers check for public terms and conditions that cover the SMS program. Terms that allow sharing opt-in data or phone numbers with third parties, or that signal affiliate or lead-generation marketing, fail review.
Where Twilio shows this rejection
In the Twilio Console, the campaign's status and the returned rejection reason appear under your Messaging / A2P 10DLC section, on the campaign that failed. The text you see there is the reason relayed from TCR or the carrier.
Twilio is the messenger, not the decider
Note the difference between a registration rejection and a sending error. A rejected campaign is a registration decision you resolve by fixing the package and resubmitting. A send-time error on an unregistered number is a symptom of registration not being complete, not a separate campaign rejection. If you are unsure which you are seeing, the rejection reason text is the tell.
The fix
Publish a terms page on your website with an SMS section: business and program name, what you send and how often, 'Msg & data rates may apply', HELP and STOP instructions, a support contact, a line that carriers are not liable for delayed or undelivered messages, and a link to your privacy policy. Link it from the opt-in form, add the URL to your campaign, and remove any language about sharing consent or phone numbers with third parties.
Read the full fix for “Terms and conditions missing or not compliant” →Paste your rejection and rebuild the packageSame rejection, different provider?
The reason is identical no matter who you registered through.
Other reasons Twilio relays
Common questions
Did Twilio reject my 10DLC campaign for terms and conditions missing or not compliant?
No. Twilio submitted your campaign to The Campaign Registry and the carriers, who returned the rejection. Twilio relays the reason. You resolve the underlying issue and resubmit through Twilio. The fix here: Publish a terms page on your website with an SMS section: business and program name, what you send and how often, 'Msg & data rates may apply', HELP and STOP instructions, a support contact, a line that carriers are not liable for delayed or undelivered messages, and a link to your privacy policy. Link it from the opt-in form, add the URL to your campaign, and remove any language about sharing consent or phone numbers with third parties.
What does Twilio error 30882 mean?
Twilio's docs title it "Campaign vetting rejection - Terms & Conditions." Your campaign's terms and conditions did not meet A2P 10DLC review requirements, most often because the terms URL is missing, the terms do not cover SMS, or they allow sharing consumer data or opt-in information with third parties.
How do I resubmit after a Twilio rejection?
Correct the issue, then resubmit the campaign for review through Twilio. Every resubmission is re-reviewed and re-review typically takes one to four weeks, so fix every problem before you resend rather than resubmitting to test it.