10DLC rejection reasons · Critical
HELP response not provided or non-compliant
Carriers require a HELP reply that identifies your brand and gives a way to reach you. Missing or vague HELP copy is a rejection.
Not sure this is your reason? Paste your rejection into the free lookup →
Rejection said “HELP keyword response not provided or non-compliant”? Decode that exact wording →
Haven't submitted yet? Start your registration, the guided pre-submission flow →
HELP is one of the required keyword responses for any 10DLC campaign. When a recipient texts HELP, they must get a reply that clearly identifies your business and gives them a real way to get support, whether that is a phone number, an email, or a URL. A blank, missing, or generic HELP response fails the review.
A compliant HELP reply names the brand, provides a support contact, and usually reminds the recipient that message and data rates may apply and that they can reply STOP to cancel. Keep it under 320 characters. The point is that anyone receiving your texts can immediately find out who you are and how to reach a human.
To fix it, write a HELP reply that names your business and includes a support contact, then resubmit. Cleared to Send generates this copy for you, correctly formatted and length-capped.
The fix
Provide HELP copy that names the brand and includes a support contact (phone, email or URL). Keep it under 320 characters.
Paste your rejection and rebuild the package →Rejected on a specific provider?
Same reason, walked through for your provider's dashboard.
Common questions
What has to be in a 10DLC HELP response?
Your brand name and a support contact (phone, email, or URL), typically with a note that message and data rates may apply and that STOP cancels. Keep it under 320 characters.
Is a HELP auto-reply actually required?
Yes. HELP and STOP keyword responses are both required for 10DLC. A missing or non-compliant HELP reply is a common, avoidable rejection.