10DLC by provider · Twilio · Critical
Twilio 10DLC rejected: Website missing, dead, or under construction
Your Twilio registration came back rejected and it points to website missing, dead, or under construction. Twilio did not make that call. Here is what the reason means and exactly how to fix it.
Twilio showed your A2P 10DLC campaign as rejected, and the reason maps to "Website missing, dead, or under construction". The part that trips people up: Twilio did not decide this. It submitted your brand and campaign to The Campaign Registry (TCR) and the carriers, they returned the rejection, and Twilio is relaying it back to you.
That is good news for the fix. Because "Website missing, dead, or under construction" is a carrier and TCR requirement rather than a Twilio rule, the correction is the same no matter which provider you registered through: Reviewers visit the brand website to verify the business is real and the opt-in exists. A dead or parked domain fails.
Where Twilio shows this rejection
In the Twilio Console, the campaign's status and the returned rejection reason appear under your Messaging / A2P 10DLC section, on the campaign that failed. The text you see there is the reason relayed from TCR or the carrier.
Twilio is the messenger, not the decider
Note the difference between a registration rejection and a sending error. A rejected campaign is a registration decision you resolve by fixing the package and resubmitting. A send-time error on an unregistered number is a symptom of registration not being complete, not a separate campaign rejection. If you are unsure which you are seeing, the rejection reason text is the tell.
The fix
Ensure the website is live, describes the business, and (for web opt-in) hosts the consent form and privacy policy.
Same rejection, different provider?
The reason is identical no matter who you registered through.
Common questions
Did Twilio reject my 10DLC campaign for website missing, dead, or under construction?
No. Twilio submitted your campaign to The Campaign Registry and the carriers, who returned the rejection. Twilio relays the reason. You resolve the underlying issue and resubmit through Twilio. The fix here: Ensure the website is live, describes the business, and (for web opt-in) hosts the consent form and privacy policy.
Do I need a website to register for 10DLC?
Effectively yes. Reviewers verify the business through its website, and a dead or parked domain is a rejection. It should be live, describe the business, and host your opt-in and privacy policy if you collect consent online.
How do I resubmit after a Twilio rejection?
Correct the issue, then resubmit the campaign for review through Twilio. Every resubmission is re-reviewed and re-review typically takes one to four weeks, so fix every problem before you resend rather than resubmitting to test it.